Wednesday, March 19, 2008

Maybe Starbucks is listening

One of their initiatives to improve business is a new drip coffee line that will be sold every day.

Gass and Harry Roberts, Starbucks' chief creative officer, described it as a smoother, sweeter, more buttery-tasting blend than most of the other brews the company serves.

"We all love this coffee — we can't get enough of it," Gass said.

Pike Place Roast will only be produced and sold by the whole bean to preserve flavor freshness.

By smoother and more buttery I assume they mean it wont tast like wet ashtrays.
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