Monday, February 11, 2013

So What's Up With The Microsft Surface Launch?

+Mary Jo Foley (@maryjofoley) writes Microsoft is touting 'amazing' customer response to its new Surface Pro. But customers are saying they couldn't get their hands on devices due to lack of supply.

Any time a device sells out doesn't that indicate a "lack of supply"

Seriously, when the Surface RT launched MSFT was criticized for overestimating customer demand for what critics were describing as the most ill-conceived crappiest device ever.  _(Okay I am paraphrasing a bit but that's pretty damn close to what they said)._  

So now four months later MSFT launches the pro and presumably adjusted their numbers a bit in response to both critical response and actual sales,I mean two weeks ago Gartner or someone claimed millions of RT devices were sitting on pallets gathering dust, and they are getting hammered again.  This time it's for underestimating demand for what critics are describing as the most ill-conceived crappiest product ever.

 It's the Kobayashi Maru of marketing - Unless you are Apple - remember a couple years ago Apple was accused of underestimating demand for an iPhone release and it was treated as a marketing coup designed to drive buzz and build demand.
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